- Step 1: Budget. It’s always best to asses your budget first. You don’t want to start planning, hoping, and dreaming up an amazing concept, only to realize you can’t afford to make it a reality.
- Step 2: Creative Direction. Now that you know how much budget you have to work with, you can brainstorm your creative direction. A mood board made up of tears is a great place to start. Pulling tears can be physically tearing what you like from catalogs and magazines, taking screen grabs of other websites, pulling past work of your own, or making a Pinterest board. Whatever you do, it’s a good idea to put it into a sharable digital format so you can easily share it with other members of your team. It’s important to review and keep in mind the product you